tag:blogger.com,1999:blog-6399730406480392183.post2629821546848608468..comments2024-03-27T11:18:34.222-03:00Comments on Viable Opposition: Genes, Fear and PoliticiansA Political Junkiehttp://www.blogger.com/profile/03342345936277964422noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6399730406480392183.post-12162340200573101932013-08-31T03:28:56.987-03:002013-08-31T03:28:56.987-03:00This comment has been removed by the author.www.zairmail.com/https://www.blogger.com/profile/12928952976152460658noreply@blogger.comtag:blogger.com,1999:blog-6399730406480392183.post-81206909300317569292013-06-14T12:49:04.570-03:002013-06-14T12:49:04.570-03:00Fear mongering can be a lucrative business. Take ...Fear mongering can be a lucrative business. Take the case of Alan Gottlieb who founded the Second Amendment Foundation and several other patriotic sounding gun advocacy groups in the 1970's via direct mail. He has to be a billionaire by now. In his 1993 book, Trashing the Economy, Gottlieb reveals his lucrative business plan: <br /><br />"The message of the direct mail letter must appeal to three base emotions; Fear, Hate and Revenge...he says. "[The] fund raising mailer must present you with a crisis -- a problem won't do...That crisis must frighten you...If you are not frightened, you won't send money... <br />"Then the direct mail letter must present you with a bogeyman against whom to focus your anger... <br />"Once you've been frightened and made to hate the bogeyman, the successful direct mail appeal must offer you a way to get revenge against the bogeyman -- the payoff for your contribution. The more soul-satisfying the revenge, the better the letter pulls. <br />"All this must be dressed up in an appeal that appears to have a high moral tone, but which -- without you realizing it -- works on your lower emotions." His co-author Ron Arnold commented, "in direct mail, fear, hate and revenge go a long way." <br /><br />Alan 'they're coming for your guns' Gottlieb told a Bellevue, WA Eastside reporter in 1994 that he mails out 25 million direct-response letters every year and that recipients mail back $24 million. Says Alan, I turn the spigot on, the money just flows." All contributed by the frightened people whose "lower emotions" he has worked on. He brags, "I am the premiere anti-communist, free-enterprise, laissez-faire capitalist," .<br />Anonymousnoreply@blogger.com