Friday, September 23, 2016

Political Advertising - Who Is Spending the Most to Buy Your Vote?

Let's look at two of the recent ads released by the Donald Trump and Hillary Clinton campaigns with the sole purpose of maligning each other's character:



While most of us pretty much ignore political advertisements once we've seen them once, that doesn't seem to stop politicians from spending substantial sums in an attempt to persuade us to vote for them.  Thanks to statistics compiled by AdAge, we now know how much money the Trump and Clinton campaigns are projected to spend on trying to brainwash the voting public.  

Here is a summary of booked broadcast, cable television, satellite television and radio spending from September 16, 2016 through to election day by both candidates and their political action committees:


It's interesting to note that, out of the $149,912,723 that is booked over the next two months, $145,299,727 or 96.9 percent of the total is ad spending by the Clinton campaign and the pro-Clinton PACs.   Of the Clinton campaign total, $75.206 million in ad bookings is by the candidate herself and $70.093 million in ad bookings is by pro-Clinton groups.

Let's look at the latest aggregate polling from Real Clear Politics showing how tight the race is:


Given that Ms. Clinton is currently projected to spend nearly 33 times as much as Donald Trump on advertising over the next seven weeks, it will be interesting to see if she's actually able to increase her meagre lead.  Given that this is how much the candidates (darker bar) and their supporting Super PACs (lighter bar) have raised so far:


...AdAge's estimate for upcoming political advertising by the presidential candidates may be on the low side.


Better get that television remote ready so that you can just zip through a plethora of presidential race propaganda, particularly if you happen to live in a swing state.