Wednesday, October 19, 2022

The Biden Administration's COVID-19 Vaccine Promotion Campaign

Thanks to a lawsuit by Judicial Watch, the Department of Health and Human Services was forced to release documents revealing the Biden Administration's campaign to convince the American public to accept the mRNA COVID-19 vaccines.  


Here is the Judicial Watch announcement:


Judicial Watch's Freedom of Information Act lawsuit requested the following:


1.) All records regarding the Department of Health and Human Services’ “COVID-19 Community Corps” program, which was announced by the department on April 1, 2021. This request includes the following:

2.) All records depicting the application process and selection criteria for organizations participating in the program.

3.) All records related to the consideration of any organization considered for participation in the program that were not selected.

4.) All records concerning any awarded or proposed related grants or contracts with any organization participating in the program.

5.) All related records of communication between any representative of the Department of Health and Human Services and any representative of any organization participating in the program.

In case you haven't heard of the COVID-19 Community Corps (also known as "We Can Do This"), it was described as following on the HHS COVID Comment Corps website:



...and here:


"The Corps, launched in April 2021, has nearly 17,000 members, including individuals and organizations big and small, in communities all around the country. We’re growing every day as vaccinating as many people as possible becomes even more critical to our nation’s health, communities, and economy."

Members included the following (among others):



Let's look at one of the more interesting documents that was released by HHS.  This document outlines the roadmap for the Public Education Campaign (PEC) Plan dated: April 19th to May 31, 2021 and the major projects to be undertaken:



Notice that the campaign involved the following components and players:


1.) Share the Mic program with Michelle Obama, Kerry Washington and Eva Longoria


2.) Press events on BBC News, iHeartRadio, NPR


3.) Late night hosts vaccination video


4.) State of the Pandemic YouTube Town Hall


5.) Round-table with national radio broadcast - hosted by Kamal Harris including Steve Harvey, DL Hughley, Charlamagne Tha God


6.) Oprah OWN Townhall with Dr. Fauci


7.) Proposed Share the Mic with President Obama


8.) Launch Hollywood Comedy writers video content


9.) Create a TikTok #PassTheMic campaign with major influencers to begin the series


10.)  Create custom partnerships with social media platforms with algorithms to hit this audience


11.) Work with YouTube on an original series about vaccinations targeted to younger people


12.) Dr. Biden and Dr. Walensky to host a Kids Blogger Roundtable to answer kids' questions about the pandemic and the vaccine


13.) Work with Instagram to produce a series about vaccines for @Instagram.  Feature young creators doing in-depth pieces about young people's questions


14.) Request a vaccination special on Christian Broadcast Network featuring Evangelical leaders


15.) Request that the major live TV entertainment show feature hosts being vaccinated on air


16.) Place a trusted messenger on the Joe Rogan Show and Barstool Sports to promote vaccination (work with outside experts to identify who will be the most effective)


17.) Request a co-branded "We Can Do This" effort with Walmart for videos and info sources for in-store screens, point of purchase displays and info in the pharmacies.


18.) Work with NFL, NASCAR, MLB and CMA to request that they create content with their talent and release through their broadcast and social channels.


19.) Partner with Disneyland Parks for vaccination events when the amusement parks reopen.


20.) Work with the Hollywood Guilds (i.e. Writers Guild, Directors Guild) to work vaccination messaging into scripted and reality TV shows.


Given this information on how the Biden Administration was proposing to handle its single-minded approach to solving the pandemic, is it any wonder that some of us felt totally overwhelmed with the amount of COVID-19 vaccination information that was inundating every aspect of our lives 24 hours a day, 7 days a week?


Let's close with this:


"1.) Propaganda must be planned and executed by only one authority.

It must issue all the propaganda directives.

It must explain propaganda directives to important officials and maintain their morale.

It must oversee other agencies' activities which have propaganda consequences.


2.) To be perceived, propaganda must evoke the interest of an audience and must be transmitted through an attention-getting medium.

3.) Propaganda may be facilitated by leaders with prestige.

4.) Propaganda must be carefully timed.

5.) The communication must reach the audience ahead of competing propaganda.

6.) A propaganda campaign must begin at the optimum moment.

7.) A propaganda theme must be repeated, but not beyond some point of diminishing effectiveness.

8.) Propaganda must label events and people with distinctive phrases or slogans. (think antivaxxers as an example)

They must evoke responses which the audience previously possesses.

They must be capable of being easily learned.

They must be utilized again and again, but only in appropriate situations.

They must be boomerang-proof.

All of these are quotes from a diary found after the end of World War II.  The diary happened to have been the property of Dr. Joseph Goebbels, Adolph Hitler's Propaganda Minister.

1 comment:

  1. How the illusion was perpetrated and propagated with propaganda ? -- { or, " how to maximize statistical data manipulation for the greatest 'nudge effect' " }

    [ 22 minutes in and onward is the start of the real exposure ]