North Face - Come On "Out" and Buy Your Outdoor Gear From Another Retailer

Here's the latest in "wokeness" from North Face, an American recreational/outdoor retailer owned by VF Corporation:

 

 

....and this from the 2022 season:

 

Apparently, nothing says mountaineering, camping and general outdoor sporting activities like a dude with a moustache wearing a rainbow-coloured dress or a tent dress, high-heeled boots and makeup.

Here's what they are talking about when referring to Salt Lake City and Atlanta in the first video:

In case you were wondering, Patti Gonia, the relatively new, fresh face of North Face's "out" movement who claims the following about herself/himself:

 

 

I've got nothing.